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ot all Champagne is the same.
It's true that all bottles are
made following strict rules
in just one special area of
France. But some Champagnes stand
apart from the rest - and Ruinart, with
its unique heritage and taste, is truly
�e story of Ruinart began with Dom
�ierry Ruinart, a Benedictine monk
born in 1657 in Champagne. A brilliant
theologian, he travelled to Paris to study,
where he encountered the
glamorous court of King
Louis XIV. Curious about
innovation and the latest
trends, he learned of a new
'wine with bubbles' not yet
known as Champagne, which
was popular with the court
and among young aristocrats.
Returning to visit his
family in Champagne, he became
convinced that this sparkling wine could
be produced from local grapes. He passed
this belief on to his nephew, Nicolas
Ruinart, who founded Maison Ruinart,
the very first Champagne house, in 1729.
Nicolas was a smart businessman and the
maison flourished as its wines became
popular across Europe.
In the mid-18th century, the Ruinart
family realised they needed more space
to store and age their Champagnes, and
purchased a series of underground tunnels,
38 metres below the city of Reims.
Known as the Crayères, these ancient
Roman chalk quarries were classified as a
historical monument in 1931 and became
a UNESCO World Heritage Site in 2015.
�ey provide the perfect conditions for
maturing Ruinart Champagnes, and are
another special part of the Ruinart story.
But what of the wines themselves?
Champagnes can be made using
Chardonnay, Pinot Noir and Pinot
Meunier grapes. However, the elegant
Maison Ruinart style is defined by
Chardonnay above all else - and this is
what makes its Champagnes so singular.
"Chardonnay is both the golden thread
of the Ruinart taste and the soul of the
house. It really explains why Ruinart is
so unique," says cellar master Frédéric
Panaïotis. "Chardonnay is mainly sourced
at Ruinart from the Montagne de Reims
and Côte des Blancs areas, with both areas
contributing to the style of the house."
�e Côte des Blancs is one of the best
areas in Champagne to grow Chardonnay
and contains several of the region's top
vineyard sites, known as 'grand crus'.
Chardonnay grapes grown
here bring elegance and
aroma to a Champagne
blend. By comparison,
Chardonnay grown in the
Montagne de Reims area
is leaner and more zesty,
adding a different dimension
to the blend.
"Chardonnay is a very
elegant, very graceful variety that also
brings a lot of freshness. What we try to
capture, at Ruinart, is mostly the aromatic
freshness of the Chardonnay, and that
shows in our Blanc de Blancs and Rosé.
Chardonnay brings signature to all of the
Ruinart cuvées," concludes Panaïotis.
You see, we told you there was
something very special about Ruinart…
Bringing aromatic freshness to its Champagnes,
Chardonnay is the soul of Ruinart
"Chardonnay brings signature
to all of the Ruinart cuvées"