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PROMOTION

I

t could be assumed that a bold new fragrance

celebrating strong, visionary women is the latest

launch from an idolised female celebrity. In

reality, this pioneering and sophisticated scent

is Aventus for Her, the much-anticipated scent

from a fragrance house that dates back more than

250 years: the House of Creed.

Years in the making, Aventus for

Her represents a historical moment for

the House of Creed, fusing centuries

of craftsmanship and specialist

techniques with a contemporary style,

resulting in a fragrance that's anything

but old-fashioned.

Established in London in 1760 by James

Henry Creed, this luxury fragrance house

has a uniquely long-standing, family-owned

heritage, with expertise that has been passed

from father to son through seven generations.

Today, the Creed business is run by

sixth-generation family member and

master perfumer Olivier Creed,

together with his son Erwin.

Based just outside Paris, the

pair personally select the rarest

ingredients and use a traditional

4,000-year-old infusion technique

to hand-produce each fragrance.

�is labour-intensive process naturally

conserves the originality of each

scent's ingredients without the need

for preservatives. It's a timeless take

on history, bottled.

CELEBRATING STRENGTH

Aventus for Her is an olfactory celebration

of female strength, inspired by some of

history's most powerful women - from royalty

and visionaries to artists and writers - while

heralding the strong, modern women of today.

Opulent and sensual, this fruity floral scent opens

with top notes of crisp green apple, blended with

fragrant pink pepper and the sparkle of bergamot.

WHERE

TO BUY

Aventus for Her is available

at Harrods, Selfridges and

Harvey Nichols nationwide,

priced at £120 (30ml),

£210 (75ml) or £350

(250ml)

The House of Creed introduces Aventus for Her, a contemporary

and captivating new scent that's set to be as legendary as its

male counterpart, thanks to the heritage and expertise behind it

�e warmer middle notes are a bouquet of styrax,

patchouli and rose, finished with a rich, tenacious

base of peach, cassis, amber and ylang-ylang.

�e enthralling new scent perfectly complements

its bestselling male counterpart, Aventus. '�e

original Aventus is the most successful fragrance in

the history of our family's legacy, so it was incredibly

important for Aventus for Her to have all the magic,

power and enchantment of a true statement scent,'

shares Olivier Creed. 'We have worked tirelessly

to create a fragrance that emulates women who

are visionaries in their everyday lives. �is was

my compass of inspiration when developing it.'

LUXURY FINISH

Handcrafted using Creed's signature process, the

captivating bottle is created in partnership with

Pochet du Courval, the nearly-400-year-

old luxury glassmaker. �e exquisite

fragrance is hand-poured into the

dove-white, gold-etched bottle, which

perfectly contrasts the iconic blackand-silver

Aventus packaging.

Finally, the bottle is topped

with Creed's essential finishing

touch: a hand-stamped cap

featuring the coveted Creed

plume. It's a discreet reminder

that this empowering and

contemporary fragrance

has more than 250 years

of heritage behind it.

POWER HOUSE

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