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t could be assumed that a bold new fragrance
celebrating strong, visionary women is the latest
launch from an idolised female celebrity. In
reality, this pioneering and sophisticated scent
is Aventus for Her, the much-anticipated scent
from a fragrance house that dates back more than
250 years: the House of Creed.
Years in the making, Aventus for
Her represents a historical moment for
the House of Creed, fusing centuries
of craftsmanship and specialist
techniques with a contemporary style,
resulting in a fragrance that's anything
Established in London in 1760 by James
Henry Creed, this luxury fragrance house
has a uniquely long-standing, family-owned
heritage, with expertise that has been passed
from father to son through seven generations.
Today, the Creed business is run by
sixth-generation family member and
master perfumer Olivier Creed,
together with his son Erwin.
Based just outside Paris, the
pair personally select the rarest
ingredients and use a traditional
4,000-year-old infusion technique
to hand-produce each fragrance.
�is labour-intensive process naturally
conserves the originality of each
scent's ingredients without the need
for preservatives. It's a timeless take
on history, bottled.
Aventus for Her is an olfactory celebration
of female strength, inspired by some of
history's most powerful women - from royalty
and visionaries to artists and writers - while
heralding the strong, modern women of today.
Opulent and sensual, this fruity floral scent opens
with top notes of crisp green apple, blended with
fragrant pink pepper and the sparkle of bergamot.
Aventus for Her is available
at Harrods, Selfridges and
Harvey Nichols nationwide,
priced at £120 (30ml),
£210 (75ml) or £350
The House of Creed introduces Aventus for Her, a contemporary
and captivating new scent that's set to be as legendary as its
male counterpart, thanks to the heritage and expertise behind it
�e warmer middle notes are a bouquet of styrax,
patchouli and rose, finished with a rich, tenacious
base of peach, cassis, amber and ylang-ylang.
�e enthralling new scent perfectly complements
its bestselling male counterpart, Aventus. '�e
original Aventus is the most successful fragrance in
the history of our family's legacy, so it was incredibly
important for Aventus for Her to have all the magic,
power and enchantment of a true statement scent,'
shares Olivier Creed. 'We have worked tirelessly
to create a fragrance that emulates women who
are visionaries in their everyday lives. �is was
my compass of inspiration when developing it.'
Handcrafted using Creed's signature process, the
captivating bottle is created in partnership with
Pochet du Courval, the nearly-400-year-
old luxury glassmaker. �e exquisite
fragrance is hand-poured into the
dove-white, gold-etched bottle, which
perfectly contrasts the iconic blackand-silver
Finally, the bottle is topped
with Creed's essential finishing
touch: a hand-stamped cap
featuring the coveted Creed
plume. It's a discreet reminder
that this empowering and
has more than 250 years
of heritage behind it.
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