squaremeal.co.uk | 35
promotion
P
errier is ahead of the curve,
naturally. The only natural
sparkling mineral water to be sold
in a can in the UK has just become
even more sleek and stylish with
the launch of a brand new 33cl
slim can. The smart new can contains the
same big bubbles and ultimate calorie-free
refreshment that Perrier drinkers love.
Healthy hydration is a key part of modern
living and whether you want a stylish sip
on the go, as a part of a meal deal, at home
or at the bar, the slim can is this season's
must-have accessory. It's a completely
natural, calorie-free premium alternative
to carbonated soft drinks.
The latest development in Perrier's
journey sees the
iconic French brand,
with its avant-garde
personality, replace
the traditional 33cl
can with an elegant
slim can, t for styleconscious
young
drinkers looking
for zero-calorie
refreshment.
Perrier has long
been at the forefront of innovation. After
all, you don't get to be the world's number
one natural sparkling mineral water brand*
without a little innovation - and the new
slim can epitomises Perrier's young and
vibrant personality.
Natural bubbles
More than hydration, the world of Perrier is
about providing the ultimate refreshment
that is bursting with bubbles and we can
trace its story all the way back to the source.
First and foremost, Perrier is a premium o er
and it's a perfect example of an important
buzz word we hear all the time in the foodie
world: provenance.
So, let's take a closer look at what makes
Perrier so special. Perrier's high carbonation
is completely natural - the water actually
comes out of the ground with bubbles.
This is down to rainwater seeping to meet
volcanic gas, a process that started an
incredible 120 million years ago.
The ground itself is pretty special too,
and Perrier comes from a remote source in
Vergèze - a picturesque little town in the
South of France.
Ultimate refreshment
When it comes to taste, the clue is in the
name - mineral water. The minerals found
in Perrier are well balanced and it is this
composition that gives the water its neutral
taste. It di ers to other natural mineral
waters with high sodium content, which
results in a salty tang. This neutral taste
makes Perrier the ultimate refreshment all
day long. Grab a can in the morning, on your
lunch break or in the evening; sit and quench
your thirst in style at your local café or grab
a can from the deli to enjoy on the go. It's
the ultimate calorie-free refreshment and
the new can is bound to
leave other soft drinks
standing.
Perrier has a rich
history and the brand
acquired its now
universally recognised
name from Dr Louis
Perrier in 1898. In 1903,
St John Harmsworth
took ownership of the
brand and designed
the iconic bottle, drawing his inspiration
from the Indian exercise clubs he used to
keep in shape. The world-famous bottle is
playfully mimicked on the new slim can, over
a century later. Today, Perrier is present in
more than 140 countries around the world
and in 2013 a massive one billion bottles of
Perrier were sold**. Perrier's journey is far
from over and the all-new slim can format
is the next stage in the brand's exciting
evolution. The thoroughly modern slim can
is set to become as iconic as its big brother
of a bottle. Perrier is bursting with style.
*Source: In Value Terms,
Zenith International, 2012
**Nestlé Waters Internal Data 2013
P
errier is ahead of the curve,
naturally. The only natural
sparkling mineral water to be sold
in a can in the UK has just become
even more sleek and stylish with
the launch of a brand new 33cl
slim can. The smart new can contains the
same big bubbles and ultimate calorie-free
refreshment that Perrier drinkers love.
Healthy hydration is a key part of modern
living and whether you want a stylish sip
on the go, as a part of a meal deal, at home
or at the bar, the slim can is this season's
must-have accessory. It's a completely
natural, calorie-free premium alternative
to carbonated soft drinks.
The latest development in Perrier's
journey sees the
iconic French brand,
with its avant-garde
personality, replace
the traditional 33cl
can with an elegant
slim can, t for styleconscious
young
drinkers looking
for zero-calorie
refreshment.
Perrier has long
been at the forefront of innovation. After
all, you don't get to be the world's number
one natural sparkling mineral water brand*
without a little innovation - and the new
slim can epitomises Perrier's young and
vibrant personality.
Natural bubbles
More than hydration, the world of Perrier is
about providing the ultimate refreshment
that is bursting with bubbles and we can
trace its story all the way back to the source.
First and foremost, Perrier is a premium o er
and it's a perfect example of an important
buzz word we hear all the time in the foodie
world: provenance.
So, let's take a closer look at what makes
Perrier so special. Perrier's high carbonation
is completely natural - the water actually
comes out of the ground with bubbles.
This is down to rainwater seeping to meet
volcanic gas, a process that started an
incredible 120 million years ago.
The ground itself is pretty special too,
and Perrier comes from a remote source in
THE NEW SLIM
CAN PROVIDES THE
SAME CALORIE�FREE
REFRESHMENT THAT
PERRIER DRINKERS LOVE