squaremeal.co.uk | 35

promotion

errier is ahead of the curve,

naturally. The only natural

sparkling mineral water to be sold

in a can in the UK has just become

even more sleek and stylish with

the launch of a brand new 33cl

slim can. The smart new can contains the

same big bubbles and ultimate calorie-free

refreshment that Perrier drinkers love.

Healthy hydration is a key part of modern

living and whether you want a stylish sip

on the go, as a part of a meal deal, at home

or at the bar, the slim can is this season's

must-have accessory. It's a completely

natural, calorie-free premium alternative

to carbonated soft drinks.

The latest development in Perrier's

journey sees the

iconic French brand,

with its avant-garde

personality, replace

the traditional 33cl

can with an elegant

slim can, t for styleconscious

young

drinkers looking

for zero-calorie

refreshment.

Perrier has long

been at the forefront of innovation. After

all, you don't get to be the world's number

one natural sparkling mineral water brand*

without a little innovation - and the new

slim can epitomises Perrier's young and

vibrant personality.

Natural bubbles

More than hydration, the world of Perrier is

about providing the ultimate refreshment

that is bursting with bubbles and we can

trace its story all the way back to the source.

First and foremost, Perrier is a premium o er

and it's a perfect example of an important

buzz word we hear all the time in the foodie

world: provenance.

So, let's take a closer look at what makes

Perrier so special. Perrier's high carbonation

is completely natural - the water actually

comes out of the ground with bubbles.

This is down to rainwater seeping to meet

volcanic gas, a process that started an

incredible 120 million years ago.

The ground itself is pretty special too,

and Perrier comes from a remote source in

Vergèze - a picturesque little town in the

South of France.

Ultimate refreshment

When it comes to taste, the clue is in the

name - mineral water. The minerals found

in Perrier are well balanced and it is this

composition that gives the water its neutral

taste. It di ers to other natural mineral

waters with high sodium content, which

results in a salty tang. This neutral taste

makes Perrier the ultimate refreshment all

day long. Grab a can in the morning, on your

lunch break or in the evening; sit and quench

your thirst in style at your local café or grab

a can from the deli to enjoy on the go. It's

the ultimate calorie-free refreshment and

the new can is bound to

leave other soft drinks

standing.

Perrier has a rich

history and the brand

acquired its now

universally recognised

name from Dr Louis

Perrier in 1898. In 1903,

St John Harmsworth

took ownership of the

brand and designed

the iconic bottle, drawing his inspiration

from the Indian exercise clubs he used to

keep in shape. The world-famous bottle is

playfully mimicked on the new slim can, over

a century later. Today, Perrier is present in

more than 140 countries around the world

and in 2013 a massive one billion bottles of

Perrier were sold**. Perrier's journey is far

from over and the all-new slim can format

is the next stage in the brand's exciting

evolution. The thoroughly modern slim can

is set to become as iconic as its big brother

of a bottle. Perrier is bursting with style.

*Source: In Value Terms,

Zenith International, 2012

**Nestlé Waters Internal Data 2013