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Wharf. The brand started life some 145
years ago by combining barbering and
selling fragrance in St James's and is
now reviving the formula in a striking
contemporary space designed by architects
Al-Jawad Pike. Perfume stalwart Floris
has also returned to its roots, offering
two levels of customisation: the Bespoke
Customisation Experience at £450 or the
full Bespoke Perfume Design at £4,500.
For the new generation of perfume
makers, this kind of experience is part and
parcel of the brand. Ex Nihilo, founded in
2013 by three young Parisians, opened a
store at Harrods last year. The interior is
dominated by their Osmologue, a stylish
steampunk-style contraption, designed by
Christophe Pillet, that customises perfumes
after a consultation. "The more perfume
becomes mainstream and accessible,
the more people will want something
different," says co-founder Benoît Verdier.
"Perfume has to regain its luxury status,
providing a deeper experience."
By Kilian, bykilian.com Creed,
creedboutique.com Editions de
Ex Nihilo, ex-nihilo-paris.com
Floris, florislondon.com Penhaligon's,
penhaligons.com Perfumer H,
PERFUMES FOR PURISTS
Five scents we just can't resist...
Baccarat Rouge 540 eau de parfum
by Maison Francis Kurkdjian
(£195, 70ml); franciskurkdjian.com
A timeless medley of jasmine,
saffron, ambergris and cedarwood,
created by Francis Kurkdjian.
Dry Wood by Ramon Monegal
(£130, 50ml); ramonmonegal.com
A warm and woody scent for both
men and women from the veteran
Spanish perfumer Ramon Monegal.
Velvet by Perfumer H (100ml
vessel plus two 10ml refillable travel
sprays and funnel, from £195);
A seductive modern chypre for
women, with top notes of Italian
bergamot, galbanum and angelica.
Silver Mountain Water by Creed
(£160, 75ml); creedboutique.com
A punch of clear mountain air from
citrus notes combines with tea,
blackcurrant, musk and ambergris.
Cologne Indelible by Editions
de Parfums (£155, 100ml);
A contemporary cologne for
men and women from the highly
respected Dominic Ropion.
Much of the pull of these boutiques
is their exquisitely crafted interiors,
designed as exotic lounges
CLOCKWISE FROM MAIN
PHOTO: EX NIHILO AT
HARRODS; ROJA DOVE IN
EDITIONS DE PARFUMS
AT BURLINGTON ARCADE
FASHION + LIFESTYLE
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