98 | squaremeal.co.uk
The ethos of drinking better has
seen the beer, wine and spirits
categories �ourish with new
�avours and styles, innovative
craft producers and inspired
serving ideas, and now it's soft
drinks that are undergoing a makeover.
If you want to cut down or can't drink
alcohol, there's no better time - pop's put on
the long trousers and grown up. With new
gures from the Oce of National Statistics
showing that one in ve millennials are
teetotal and binge drinking is on the decline
- and as people become increasingly aware
of what they put into their bodies - bars,
restaurants and producers are realising there
is much to gain from those that abstain.
As Tony Conigliaro, founder of Islington
bar 69 Colebrooke Row, says: "Not everyone
wants to drink alcohol and not everyone can.
These people still want the atmosphere and
energy of a bar and to drink something more
interesting than a pre-packaged soft drink."
With �avour-packed virgin cocktails,
innovative techniques, and a growing range
of craft sodas and no-sugar choices, boozefree
is no longer seen as the soft option.
Forget sugary drinks as the only soft options in restaurants and
bars. A new movement is gathering pace, as more people want to
experience the pleasure of drinking without the hangover pain
WORDS JO BRUCE